What is an Image Consultant?
An Image consultant help people make the best of their own personal style and Image. They explain, in detail, the colours and styles that suit the individual’s personal colouring (in terms of hair, skin tone and eyes) and body shape. They also offer services such as wardrobe weeding, personal shopping and styling.
They help people with their personal and professional Image. Clients come to an Image consultant because they are in a phase of transition and are looking to improve themselves in some way. This could be related to a career move, to find a soulmate, improve their confidence, separation, bereavement or, to up their game at work.
An Image consultant work well with organisations. They provide workshops and help individuals with personal branding, professional image and impact, non-verbal communication and brand alignment.
What is an Image consultant and why does it matter?
When I get asked what I do for a living, it can go several ways:
- The person looks at me blank – has no idea what an Image consultant is.
- They come across, looking and feeling confident that they do not need an Image consultant.
- Feel totally embarrassed, thinking they are going to be assessed and wish that they made an effort.
- Look at me as if they are not bothered. Tell me that they didn’t have time to do their hair and threw on baggy black clothes, because it is smart and that will do.
- Assume straight away that a stylist only works with the rich and famous. An elite service that they cannot afford.
Well, let me explain what I do and why it matters. I have a passion for helping people look and feel good and becoming more successful. I genuinely believe that all of us need to see an Image Consultant. We all should be educated to understand who we are, what to do and how to look good.
Once we have the basic skills with how to make the best of our hair, skin, colouring and body shape, it becomes so much easier. The skills that you are taught will be with you for the rest of your life. It will be a huge asset to your personal and professional life. Your confidence will fly, having a positive effect on your well-being.
How much does looks or physical appearance matter?
It matters a lot. As humans, we are inclined to judge others by their physical appearance, as visual information is the first thing we see when we meet for the first time.
We are told that ‘appearances can be deceptive’ and not to ‘judge a book by its cover’. And yet, we cannot help making on-the-spot judgments about people based on what we see.
How you look is incredibly important, now we are in the age of digital communication. In seconds, your image can convey so many things, such as success, status, character, personality, and of course style. Whether you like it or not, people will formulate an opinion about you before they even know you, solely based on what you are wearing and how you carry yourself.
An image consultant will help you match your unique self on the inside, creating an image that you want to present to the outside world.
Simply put, an image consultant will help you to create a positive brand and a strong professional image.