3 fab hidden men’s shops in Exeter

Sadly, more and more shops are closing in Exeter, making it harder and harder to shop.

I was asked to do a shopping trip with Tom to find much needed basic garments for his wardrobe. He was reluctant to shop in Exeter due to the choice, but after doing lots of research I found some interesting places that would work for him personally.

  1. Always in Colour – Queen Street

This is an independent men’s shop.  A contemporary space for clothing that is modern and fresh.  They have great quality brands with some fab hidden treasures.

I thought this was the right place for Tom still young at 40. Wanting to look current, as well as being creative, this shop works for his personality, I felt he needed a bit of bravery.



A quirky t-shirt that is not boring, the angles of the print work with his straight body shape and makes his chest larger.  The jersey jacket is practical, comfortable and trendy; a very easy jacket to wear on a day to day.  Finishing off with some Veja trainers that go so well with the outfit.


2. Finisterre – High Street



A shop that Tom has never been in to.

The reason I wanted to go here is due to the fantastic quality knitwear that would work for him.



Tom loved this grey jumper.  It has a modern relaxed fit, 80 per cent lambswool, a quirky ribbed funnel neck with buttons and a dropped shoulder.

After teaching him what colours work for him, the mid grey was perfect… he looks great.



I also found this gorgeous blue jumper for him.  It has wonderful texture, an unusual neckline and is made from 100% extra fine wool.  The fit is great and will be a great basic for his wardrobe.








3. Loake Shoemakers – Cathedral green

Kelvin, Manager of Loakes


I was very excited when I saw that this shop was opening in Exeter.

The one thing that is a must for a man is a pair of good quality shoes.

Every male client I have worked with, needs education on how important it is.

Why do I see so many tatty, old fashioned shoes in wardrobes!!

Here we see Tom in a gorgeous pair of Chelsea boots… a classic for guys, that is a must for winter wardrobes.  I chose a beautiful  colour brown, to work with the rest of his new purchases and a colour that is current for this season.  As Tom is 6ft 2, the boots need to be in keeping with his scale and his personality.  They were a win win all around.  

Tom was impressed with Loakes having his size 12; a problem for him normally.

You can clearly see, that this is not just a pair of shoes you would buy from a normal shop.  The work and love that has gone into the Chelsea boots and the other shoes are second to none.

Kelvin and his colleague Tom has a unique service, where they provide a full fitting service, excellent product knowledge and good old fashioned customer service.  You must go in and take a look.

Here is a photo of Tom in his other purchases for the day.


Biker jacket was from Diesel, T-shirt from All Saints, Jeans 511 from Levi’s.

We had a very successful day in Exeter…. it is amazing what you can find if you know where to look!!



Have a read of what Tom had to say in my testimonials page.